[DOWNLOAD] "Ogilvy on Advertising" by David Ogilvy " eBook PDF Kindle ePub Free

January 31, 2021

eBook details

Title: Ogilvy on Advertising
Author : David Ogilvy
Release Date : January 12, 1985
Genre: Social Science,Books,Nonfiction,Professional & Technical,Design,Business & Personal Finance,Marketing & Sales,
Pages : * pages
Size : 55988 KB

Description

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.